EvaMarketing · 09:04
@Mirjam Max’s question for you this week. Two minutes, from your browser:
unmuter.aiWho owns our data when we switch IT partner?Tap to answer
Your experts know every answer. Now everyone does.
The questions your buyers ask, answered by your own experts, on your own site. One voice note a week on WhatsApp becomes a blog Google can show, AI can quote and your sales team can send.
“What does a pentest actually cost?”
Eva, with AI Write a blog about pentest costs.
It’s time to answer what your buyers are asking.
Every day your buyers ask Google, ChatGPT and your sales team the same questions. Your experts know every answer.
- Google What does a pentest actually cost? unanswered
- ChatGPT Who owns our data when we switch IT partner? unanswered
- Perplexity Cloud or our own servers, for a company our size? unanswered
- Claude What should an IT partner cost per workplace? unanswered
- Sales call What happens in the first 30 days with a new IT partner? unanswered
- Google Buy or lease our laptops? unanswered
- Google How long does a move to Azure really take? unanswered
- ChatGPT How fast should a helpdesk pick up the phone? unanswered
- Sales call What belongs in an IT contract before you sign? unanswered
Most of the sale happens before the first call.
61%
of the buying journey is behind B2B buyers, on average, when they first contact a vendor.
51%
of B2B software buyers now start their research with an AI chatbot more often than with Google.
73%
of B2B decision-makers find thought leadership a more trustworthy way to judge a company than its marketing materials.
Unmuter makes your experts the answer they find. On Google, in ChatGPT and on your own site.
One question. Two minutes.
Week 14 · Question for Daan · Asked by your buyers
“What does a pentest actually cost?”
Daan is recording 1:12
By voice note or video. Whenever it suits them, on WhatsApp or in the browser.
- Voice note
- Video
- No meeting, no writing
From one voice note to a quotable blog.
Daan answered one question in two voice notes. Six AI agents turned them into this blog, each part backed by Google’s guidance or a published measurement.
Northwall IT and its team are made up, to show how Unmuter works.
Lab figures come from the GEO study, a 2023 test on GPT-3.5. Field figures are correlations on live ChatGPT answers. Strong signs of what gets quoted, not a ranking promise.
Your expert talks for two minutes. Six AI agents take it from there.
Each agent does one job, in the same order, on every answer. None of them puts words in your expert’s mouth: Jonas checks every quote against the recording, and nothing goes live without your OK.
-
AI agentNoor
ResearcherFinds the questions your buyers ask on Google and in AI chats, and picks one per expert per week.
-
AI agentMax
InterviewerSends the question on WhatsApp or as a link, and asks one follow-up when a number, an example or an opinion is missing.
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AI agentLena
WriterTurns the answer into a blog in the expert’s own words, with literal quotes.
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AI agentTheo
SEOTitle, URL, meta description, headings, internal links and schema, with the keyword where Google looks.
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AI agentIvy
GEOPuts the answer in the first lines, adds one clear “X is” sentence, names and numbers, so AI can quote it.
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AI agentJonas
EditorCuts a clip from the recording for every quote, writes the transcript, and checks every quote against the recording, word for word.
You
Then it’s your call.
Every blog comes to you first. Change it, approve it or drop it. Nothing goes live without your OK.
Why your pentest quote is probably padded
ChangeApprove
The agents are AI, drawn by us. Meet the agents
Your experts answer where they already are.
On WhatsApp, with a voice note. Or with a link that opens in the browser, so the same question works from Teams, Slack and email.
- No app to install Nothing new on their phone or laptop.
- No login, no password One tap on the question, and they talk.
- Two minutes, between meetings Voice or video. No writing, no call to plan.
Where the question can land
- Teams
- Slack
Teams
Ask the expertsNorthwall IT · Posts
MirjamLegal counsel · 10:12
Done. Recorded it between two calls.
MaxUnmuter Monday Voice note, 2:1411:40
Hi Daan, this week’s question: What does a pentest actually cost?09:02
Thanks Daan. One more: Where do the other eleven days go?11:44
unmuter.ai/answer
Opened from the link Who owns our data when we switch IT partner? Tap and talk. No app, no login.
No Teams bot, no Slack app: Eva posts Max’s link herself.
Pick your experts. We do the blogs.
Plans go by how many experts you unmute. Every answer becomes a blog, with no limit on blogs. Your first three blogs are free.
Solo
1 expert, unlimited blogs
€79 a month
On an annual plan, billed monthly.
| Expert | Week 1 | Week 2 | Week 3 | Week 4 |
|---|---|---|---|---|
| Daan | Blog | Blog | Blog | Blog |
As many blogs as your experts answerUnlimited
Excl. VAT. No credit card for your first three blogs.
Team
Up to 3 experts, unlimited blogs
€129 a month
On an annual plan, billed monthly.
| Expert | Week 1 | Week 2 | Week 3 | Week 4 |
|---|---|---|---|---|
| Daan | Blog | Blog | Blog | Blog |
| Mirjam | Blog | Blog | Blog | Blog |
 Rick | Blog | Blog | Blog | Blog |
As many blogs as your experts answerUnlimited
Excl. VAT. No credit card for your first three blogs.
Company
Up to 6 experts, unlimited blogs
€199 a month
On an annual plan, billed monthly.
| Expert | Week 1 | Week 2 | Week 3 | Week 4 |
|---|---|---|---|---|
| Daan | Blog | Blog | Blog | Blog |
| Mirjam | Blog | Blog | Blog | Blog |
| Rick | Blog | Blog | Blog | Blog |
 Pieter | Blog | Blog | Blog | Blog |
 Bas | Blog | Blog | Blog | Blog |
 Henk | Blog | Blog | Blog | Blog |
As many blogs as your experts answerUnlimited
Excl. VAT. No credit card for your first three blogs.
Every blog, every plan
- A real expert. Two minutes a week, on WhatsApp or a link that works in Teams, Slack and email.
- Their own words. Literal quotes, the recording and the transcript.
- Every quote checked against the recording, and nothing goes live before you approve.
WP SEO AI, Starter€5,040a year, plus €2,420 start-up
For comparison: an AI blog service. WP SEO AI Starter gives you 10 AI blogs a month from a knowledge base: €42 a blog before the start-up fee, for at least 12 months, paid yearly. Unmuter has no start-up fee and no limit on blogs, and every blog comes from one of your experts.
Source: WP SEO AI pricing page, archived 14 June 2026. Prices no longer public since September 2026. The price per blog is our own sum: €5,040 for 120 blogs.
The full comparisonUnmuter, Solo€79a month, unlimited blogs
The questions we hear first.
My experts have no time. Will they really do this?
That is the whole point. Max sends one question a week on WhatsApp, and they answer with a two-minute voice note or video. No login, no writing, no meeting. Want it in full quality? Every question comes with a link to record in your browser.
Do we need another tool or a login?
Your experts don’t. They only use WhatsApp: Max asks, they answer with a voice note or video. You can run it from WhatsApp too. Approve drafts, ask how it’s going or tell an agent what to change. The dashboard is there when you want the detail.
Where do the questions come from?
Noor looks at what your buyers search for on Google and ask in AI chats like ChatGPT, and turns that into a year of questions only your experts can answer. You pick, change or drop any question.
Is this just AI-written content?
AI agents do the writing, the SEO and the checking, but only from what your expert said. Every quote is literal and traceable to the recording, and you approve every blog before it goes live.
Who approves before anything goes live?
You do. Every blog lands with you first, and nothing goes live without your OK.
Where does it get published?
On your own site, through our WordPress plugin, as a blog with your expert’s name on it. Every quote comes with a clip from the recording, and the full transcript sits underneath.
Can you promise rankings or AI citations?
No. Nobody can. What we do promise: every blog answers a question your buyers ask, in your expert’s own words, with every quote traceable to a recording.
What do we get for free?
Your first three blogs. Invite up to three experts, Max asks each of them one question, and you get a blog from each answer to approve and publish. No credit card. Don’t continue? You keep the three answers and everything made from them, and you can publish it. If you want more, you pick a plan.
Can we use videos and blogs we already have?
Yes. Import existing videos and blogs and they become answers too. A good way to start, but new answers from your team are what make the difference.
